This week Al talks about the way he builds Minimum Viable Campaigns that test an idea very quickly. In the old days, generating leads could take weeks to get off the ground, but thanks to the FB algorithm and the creation of simple drag-and-drop landing page creators, you can literally build a campaign in a … Read more
It seems that everyone is talking about Clubhouse, the audio-only app that launched last year. We give our opinions on whether it’s any good, as well as our thoughts on the way they’ve marketed it (invite-only) and Richard’s experience as a new user. And, before you ask, no we don’t have any spare invites…
It’s the beginning of January 2021, and as we tentatively touch-up the new year in a dark room, we come to the conclusion that most New Year’s Resolutions are ridiculous. We discuss the way we do set resolutions, and Richard introduces his newest idea The Minimum Viable Day (MVD). Oh, and try to count how many … Read more
The Statler & Waldorf of marketing are back to discuss all the bullshit around New Year resolutions and talk about the things they’re not going to do in 2021. Listen to hear us hate on AppSumo (because they’re clever fckers!), discuss Al’s new invention ‘The Circle of Give-a-Shittery’ and why being lean with time might … Read more
We’ve had a lot of questions from listeners around selling during difficult times. Should we feel guilty? Should we pack up business and go home? Give it away for free? Discover our opinion on this, and hopefully, it will help you to make a better decision about running a business during difficult times.
You’d never think that a motorbike zooming through a crowded Asian market would offer a profound marketing lesson (or any kind of lesson for that matter, beyond ‘don’t ride motorbikes through the market’), yet…during a trip round Vietnam, Al experienced all kinds of weird and wonderful sights/sounds/smells/noises… …and realised a number of these provide valuable … Read more